Hands⁠—an online home improvement service

Name and logo

‘Hands’ is a new home improvement service. Customers order services as in an online store and know the work cost in advance. Bureau Gorbunov came up with a name, dynamic logo, and branded slogans.

August 22, 2019

The dynamic logo, which is also the application icon, changes depending on what kind of repair is to be made. Руки (pronounced “roo‑kee”) is Russian for ‘hands’:

Look for hands, not a Handyman

A handyman

First you look for a handyman on the internet or through friends, then you bargain for each rouble fearing to be cheated, then during the repair you are afraid to leave your apartment and worry whether everything will be done well and whether the handyman will ask for more money. Many people find it easier to tolerate a leaking toilet than to search for a trustworthy handyman.

Hands

Hands remove the need to look for a handyman, bargain, and worry about quality of the result. The customer simply chooses the type of work from the catalog, answers the clarifying questions, and learns the final cost. At the appointed time the Hands’s home improvement guy comes and makes the repairs, no surprises.

Branded slogans speak to the Russian soul:

The toilet won’t install itself. Hands will
Need a hand? Use Hands
Hand it over to Hands
Artboard 1
Artboard 1

The 2018 results

010K
orders per month via app and website
15 347
app installs

Hands partners are the retail chain Leroy Merlin and the manufacturer of bathroom equipment Grohe: the goods bought in their stores are installed by Hands. In 2019, Hands are planning to triple in size.

About the project

Start
December 25, 2017 —
Launch
February 2, 2018
4 weeks
Research
Design
Approval
Art director

Artem Gorbunov

Lead designer

Michael Nozik

Designers

Maria Bulina

Andrey Eres

Designer and pictographer

Sergey Chikin

We thank Aleksey Plamadyalov for the trust.

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