Shopfans ad campaign about Carters

Shopfans delivers from the U.S. to Russia. To attract new customers, Bureau Gorbunov created an ad campaign about baby clothes delivery from the American store Carters.

shopfans.ru/carters
· October 2nd, 2018

From context and banner ads, customers land on a page with examples of clothes and description of the service:

From context and banner ads, customers land on a page with examples of clothes and description of the service:

After having visited the first page, customers see Shopfans ad in social networks. Those ads land them on the second page with the offer of a free first delivery:

After having visited the first page, customers see Shopfans ad in social networks. Those ads land them on the second page with the offer of a free first delivery:

If the customer is not sold on the free delivery, maybe he or she thinks that the service is not reliable. So the final page of the campaign describes the service once again, but from the customer’s point of view:

If the customer is not sold on the free delivery, maybe he or she thinks that the service is not reliable. So the final page of the campaign describes the service once again, but from the customer’s point of view:

As a dessert, here is the unboxing video from the final page (it’s all in Russian):

About the project

Start
May 14th —
Launch planned
June 18th,
Launch
July 5th
5 weeks
·
Art director

Artem Gorbunov

Lead designer

Michael Nozik

Designers

Andrey Eres

Julia Kirillova

Editor

Maxim Ilyahov

Photographer

Kate Nozik

Shopfans developer

Vladimir Skripkin

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