Action‑MCFR publications

Financial director

‘Financial director’ is a monthly practical magazine for CFOs. The magazine helps follow the changes in law, shape strategy, optimize expenses, improve client and vendor relations. Bureau Gorbunov designed a new layout for the magazine.

December 8, 2017

The most important information is given in the section ‘The issue in five minutes’.

The most important information is given in the section ‘The issue in five minutes’.

The main article of the issue comes with a full‑page illustation.

The main article of the issue comes with a full‑page illustation.

The diagrams show the logic of budget development, the flow of funds, or how to act in a problematic situation.

The diagrams show the logic of budget development, the flow of funds, or how to act in a problematic situation.

The thematic sections, called ‘books’, start with a colorful half‑title with sneak peek of the articles. Each such book has its own accent color, which is used to highlight the decorative elements inside.

The thematic sections, called ‘books’, start with a colorful half‑title with sneak peek of the articles. Each such book has its own accent color, which is used to highlight the decorative elements inside.

Several versions of magazine cover are designed.

The spine features the key topics of the issue to make recognizable on a shelf.

The spine features the key topics of the issue to make recognizable on a shelf.

Publishing system

Bureau Gorbunov came up with a way to quickly update the design of Action‑MCFR publications. Every publication’s layout is based on a universal magazine⁠—a white label template construction kit with elaborate rubrication and arrangement principles. The designer just has to design a theme matching the publication’s mood and style.

About the project

Start
May 15 —
Launch planned
July 14,
Launch
July 21, 2017
9 weeks
Design
Issue
·
Art director

Artem Gorbunov

Lead designer

Michael Nozik

Editor

Maxim Ilyahov

Type designer

Anna Danilova

Designers

Vladimir Kolpakov

Anastasia Lenshina

Sergey Frolov

Illustrator

Sofia Miroedova

The magazine’s editorial staff

Alexander Afanasiev

Dmitry Valuev

Inna Klenova

Ekaterina Prokofieva

Elena Rusaeva

Anastasia Serebryakova

Olesya Fursina

Special thanks to Marina Zharkovskaya and Yulia Andreeva for active involvement in the project.

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