Action‑MCFR publications

General director

‘General director’ is a monthly magazine on business development, people and finance management. The articles are co‑authored by CFO’s of Russian companies, who exchange professional experience, ideas and concerns. Bureau Gorbunov designed a new layout for the magazine.

December 8, 2017

Announcements in the half‑titles explain how the articles will be useful.

Announcements in the half‑titles explain how the articles will be useful.

Staff management
Finance and law
Sales and promotion

The thematical pictograms of table of contents include cultural references and metaphors.

Leadership
Strategic development
Selection and motivation

The thematical pictograms of table of contents include cultural references and metaphors.

Staff management
Finance and law
Sales and promotion
Leadership
Strategic development
Selection and motivation

Each issue has its own cover illustration. Its smaller version is dubbed on the spine for easier recognition.

Each issue has its own cover illustration. Its smaller version is dubbed on the spine for easier recognition.

Publishing system

Bureau Gorbunov came up with a way to quickly update the design of Action‑MCFR publications. Every publication’s layout is based on a universal magazine⁠—a white label template construction kit with elaborate rubrication and arrangement principles. The designer just has to design a theme matching the publication’s mood and style.

About the project

Start
May 22 —
Launch planned
July 14,
Launch
July 21, 2017
8 weeks
Design
Issue
·
Art director

Artem Gorbunov

Lead designer

Michael Nozik

Editor

Maxim Ilyahov

Designers

Vladimir Kolpakov

Anastasia Lenshina

Sergey Frolov

Iconist

Sergey Chikin

The magazine’s editorial staff

Anna Davydova

Denis Muratov

Antonina Pavlova

Andrey Shkolin

Special thanks to Marina Zharkovskaya and Yulia Andreeva for active involvement in the project.

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